Not a matrimonial site. Not a dating app.
Trust-based partner discovery platform
Matching through the people you already know. Your contacts. Your community. Your brokers.
Start here. This is you.
Friends, family — people who know you personally.
1st degree — they connect your circle to new people.
You don’t know them yet. But your people do.
You → Rahul → Sunita → Sanya. A 2nd degree match — every link is someone real.
4 contacts. 10 friends-of-friends. 150+ verified profiles. One trusted graph.
10 million marriages a year.Less than 10% start online.
The rest happen through family, community, and trusted brokers. Nada brings that model online — not to replace it, but to give it reach, transparency, and a modern experience.
Experience Nada
Four ways to connect
She catches your eye
A verified profile appears in your feed — and she's a direct connection. No middleman needed.
Why Nada
Everything else is broken
Matrimonial sites feel like 2005. Dating apps are built for casual. Nada is neither.
Shaadi & BharatMatrimony
MatrimonialResume exchange. No trust layer. Declining.
Matches flow through people you know. No strangers.
Bumble, Hinge & Tinder
Dating appsSwipe culture. Zero mutual connections. Not serious.
Your network vouches. Family involved when you want.
Aisle & TrulyMadly
Serious datingSame swipe model, different label. Still strangers.
Broker layer + social graph. A different model entirely.
Traditional brokers
OfflineOne city. No transparency. No accountability.
Same broker, now nationwide. Cross-broker. Full visibility.
The market reality
marriages per year in India
originate from online platforms
found through family networks & brokers — Nada’s model, now digital
The segment nobody serves
Tens of millions of Indians find Shaadi.com too old-fashioned and Bumble too casual. They've churned off everything and are waiting for something that respects their context.
Nada isn't a matrimonial site. It isn't a dating app. It's trust-based partner discovery — matching through the people you already know.
We're not a matrimonial site. We're not a dating app.
Trust-based partner discovery
Nada is invite-only right now. Request early access and we'll reach out when it's your turn.